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Early-stage venture

We invest where the signal shows up before the pitch does.

A seed-stage venture fund built by the operators who run outbound sales for hundreds of early-stage B2B companies, and see who's breaking out months before anyone raises a round.

#254
2026 Inc. 5000 ranking
500+
B2B startups served
$380M+
client revenue attributed
10+ yrs
building together
How we see it

Every investor reads the pitch. We watch the pipeline.

Most investors meet a company for the first time when it starts raising. We meet founders when they start selling, because SendtoWin is already running their outbound.

01

Run the pipeline

SendtoWin operates outbound (cold email, LinkedIn, calling) for a large, active roster of early-stage B2B companies, instrumented from day one, in their own systems.

02

Read the signal

Reply rates, meetings booked, and meeting-to-opportunity conversion give us a live, comparable read on demand: the same playbook, measured the same way, across every company.

03

Spot the outliers

Set against peers in the same stage and sector, the companies with real pull stand out, often months before their metrics ever reach a data room.

04

Move early

We back the outliers we see directly, and we track the rest of the field so we recognize the next one as soon as the signal turns.

Who we are

Founders, operators, and investors

We've been building, selling, and investing together for over a decade.

MI

Michelle Aguinis

General Partner · ex-Menlo Ventures

Seven years investing at Menlo Ventures across seed and early stage, evaluating over 1,000 companies. Previously BCG. Stanford MBA. Forbes 30 Under 30.

Menlo Ventures BCG Stanford MBA
MA

Martin Aguinis

General Partner · Co-founder, SendtoWin

Led global marketing at Google, growing Flutter from zero to 2M+ users. Founded and sold a SaaS video company to Tata Group. Stanford MBA. Forbes 30 Under 30.

Google Stanford MBA Founder
SS

Sam Shandler

General Partner · Co-founder, SendtoWin

Top 1% account executive at Google, Oracle, and Databricks before co-founding SendtoWin and building its sales engine across hundreds of B2B clients.

Google Databricks Oracle

The fund sits on top of a real, running growth engine.

SendtoWin is a B2B sales platform ranked #254 on the 2026 Inc. 5000 list of America's fastest-growing private companies. It's the same pipeline, relationships, and demand data that SendtoWin Ventures draws on.

Learn about the platform
#254
Inc. 5000 ranking
500+
startups served
$380M+
revenue attributed
2024
Apollo Partner of the Year
Where we play

Concentrated, early, and inside our own lane.

We invest at the stage where the revenue motion is still the open question, and stay inside categories where our own client base gives us a real read on demand.

Pre-Seed Seed Series A

AI applications, dev tools & cybersecurity

Fintech & financial infrastructure

Healthcare operations & data

Supply chain, logistics & industrials

Vertical SaaS & professional services

Building something with outlier demand?

If your metrics are turning before your fundraising narrative catches up, we'd like to hear about it.

Get in touch through SendtoWin